Less is more

Focus multiplies the power of everything. Take light and focus it and you get the power of the laser. But if you try to focus on too many things you experience the law of diminishing return (see below) and you actually accomplish less. This is true in ministry and business as well as our personal and spiritual lives. As 2018 ends and we begin to look toward a new year, let me challenge you to embrace the discipline of focus.

Here’s a truth that I believe powerfully affects every aspect of life – Less is more! Focus provides maximum impact. If everything is important, then nothing is important.

I’ve seen the power of focus work over and over in my ministry work. My best messages are focused. In fact, for every message I develop a short sentence that captures my one main idea. Then, I make sure every scripture and illustration aims at that main idea. After numerous reviews, I find I keep cutting out good material that was not critical to my focused point. Folks will more likely remember a focused message with one main point rather than a message with eight or ten good ideas.

The most effective churches that are discipling people have focused ministries and don’t try to do everything or be everything to all people. They are great as saying “no” to good programs in order to focus on what’s critical. The best parents know how to focus on a few things rather than live scattered lives of non-stop activity. The best businesses know their “hedge hog” or their focused strategy (a term developed by Jim Collins in Good to Great) and live by a few key values.

Here’s what we know from research and from observing life: If you focus on two or three goals you’ll have a reasonable chance at accomplishing two or three goals. But if you try to accomplish from four to six goals, you’ll actually only likely accomplish one or two. And if you try to accomplish from eleven to twenty goals, you’ll likely achieve none of them. That’s the law of diminishing return. There is power in focusing on fewer things at a time. Remember, less is more.

 

WIN – What’s Important Now

At our church, we focus on one key goal that everyone on staff can engage in. We use the acronym WIN which stands for What’s Important Now. A WIN is the single top priority over given period of time that will make a difference for the whole church. It requires the collaboration of all. It becomes our rallying cry. A WIN is a goal that can be accomplished in 3-12 months.

To discover our WIN for a particular season, we ask, “If we accomplish one thing during the next X months, what would it be? What must be true X months from now to be able to look back and say with any credibility that we had a good season?”

 

4X4

We personalize the power of focus by utilizing the 4X4 principle (or 1X1, 2X2, 3X3 or 6X6, etc.). We use this simple goal setting idea with our staff of focusing on a few key things that would make a big difference that are not a part of our normal daily job description or routine. A 4X4 would be focusing on four things over a quarter. Recently, I used a 1X6 where I had one very big goal that I needed to focus on for a six month time period. This is a flexible principle that allows you adjust the number of goals over a variety of time frames. But the key idea is to focus on less because less is more!

 

One Word

About six years ago, I found a new way to apply the less is more principle. It came from a short book titled One Word. The idea is to choose one word to focus on for a whole year. I decided to help our church use this principle and connected it to the idea of New Year’s resolutions. Over half of all Americans will make a bunch of New Year’s resolutions. What percentage of people who make resolutions are actually fulfilling them? 8%! And over half of those who make resolutions have failed or forgotten them by the end of January. That’s not a good track record. Now, there’s many reasons why that happens. Sometimes the goals are too big or not specific enough. But one factor for sure is that we have too many resolutions. How can we increase our shot at experiencing real life change and have maximum impact? The answer again is focus!

Here’s how the one word idea works. First, you think about something that you want to change in you or about you this year. Maybe it is an area you want to grow in or become more like. Prayerfully, reflectfully and boldly ask God for one word that will help you accomplish that. Identify one word that will best capture the one thing that would bring hope, change, renewal and newness to you in the new year. It can be a habit to overcome or a discipline to embrace. It can be a character quality you want to adopt or develop more deeply. It can be an action that you want to become more a part of your life. We’ve heard so many stories of real life change because of the power of focus practiced in the one word exercise. Try it! It has became an annual experience that our church looks forward to each year.

Embrace the “less is more” life. Discover that focus provides maximum impact. Say “no” to more and “yes” to less. May your 2019 be a year of powerful God-infused focus.

This blog is directed primarily to church leaders, though there are applications to the non-profit and business world for sure. I believe without a doubt that Jesus’ passion was to reach the lost. That’s why he came. That’s what he said in Luke 19:10 – For the Son of Man came to seek and to save the lost. He told three powerful parables about finding those who are lost in Luke 15. The Great Commission sends us to those yet to be a part of his kingdom (Matthew 28:19,20). But this blog isn’t about trying to convince you of that. If that is not your passion, then you have business to do with the Holy Spirit. What I want to do is talk about how we do that well.

I’m not interested in growing a big church. I hope you’re not either. But I am passionate about reaching lost people and when we do the result is growth! But growth is NOT the goal. People are. There is nothing more important that reaching those who are not really living in God and for God by walking with Jesus. That is my main focus as I lead our church.

Unfortunately that is not the main focus of most pastors, most churches, most church boards and for sure, most church attenders. If we are to keep Jesus’ main thing front and center, then we have to face the fact that we are swimming upstream every day of the year! It take strong courageous leadership making the hard decisions that result in real programs and a culture to consistently reach lost people.

Here’s what I’ve focused on that has helped our church reach people who are new to faith. I’m just going to bullet point them because each bullet point could fill its own blog.

  • Our main filter for every decision we make is how will this help us reach lost people.
  • Our Sunday teaching (both series and messages) is designed for unchurched people to understand. The teaching is biblical, but avoids using churchy words or ideas. It is always relevant, practical and applicable to every person. There are clear powerful actionable takeaways for both believers and nonbelievers in every service.
  • Following that, while the Bible is central to all our teaching on Sunday, we don’t try to go deep into the Bible. The Sunday teaching is intentionally designed to lead people into discipleship and deeper Bible study individually or through our classes and small groups – where it happens best. Our Sunday worship (music, stage, environment) is designed to attract and make sense to unchurched people. When some of our older folks complained about the music, lights and haze, I reminded them it wasn’t for them, but for their kids, grandkids and great grandkids who were not coming to church. Now that their families are coming, they love the music! Our focus isn’t to just please the veteran church attenders – hence the hard decisions we have to make. Rather, we always assume we’ll have first time guests and we want to make sure the experience is understandable and good for them as we want to keep moving them on the path toward becoming a disciple.
  • We are intentional to provide a warm welcome to all guests. We make sure our signs are clear to direct people (guests don’t know the routine or where things happen). We want to greet people multiple times before they get to the auditorium. I try to personally greet as many guests as I can. We have a clear, obvious, simple way for folks to move from visiting to looking deeper to becoming engaged. You have to have a clear “pathway” from the time someone enters the parking lot to the time they become a follower of Jesus. That doesn’t just happen.

Those are the basics. There is much more for sure. And let’s be honest and fair, it was costly for me to introduce and continue to do these things. People left and leave our church when I consistently make the lost a focus in how we do things. I am personally attacked for this focus as folks will say that “I’m not deep enough,” “I’m not biblical enough,” “I don’t care enough about members,” and so on. But when I hear the stories of transformation from some of the 326 new believers that we baptized last year, I have no regrets. Everyone will spend eternity somewhere. I want to use my 1 hour and 10 minutes in a Sunday to help people find God and have an eternal home in heaven, while helping the godly deepen their faith. It is not an either/or deal.

Finally, we are entering the Christmas season. Christmas and Easter are the two times of the year we get the most visitors. Most churches spend a lot of time and resources to celebrate Christmas, as we should. But are your Christmas programs designed to reach lost people? Have you designed your Sunday morning Christmas series and messages and especially the Christmas Eve message to speak to those not walking with Jesus? Don’t miss this opportunity. Jesus came that first Christmas for one reason – to reach the lost!

Speaking Well Matters!

A key part of all Pastors’ work and even for most business and nonprofit leaders is the need to communicate well. There are so many reasons why we have to get this right. For Pastors, you might have heard the old adage – “As the weekend goes, so goes the church.” There’s truth in that. There is way more to a church than the Sunday experience, but that hour plus does set the tone for everything else. Our speaking (in the church, nonprofit or business world) will either motivate, or cause staff and clients to disengage. In the church context, the effectiveness of our speaking takes on eternal consequences. It will help folks listen to the truth, take another step toward following Jesus, or convict someone of the need to make a change. Our speaking matters! So how can speak in the most effective way possible?

 

Speaking Well is Learned

I’ve used a teaching team for the last twelve years, and I believe that is the number one reason why my own teaching/preaching has improved significantly. I share the teaching and speaking opportunities with other men and women. The only way we grow our speaking ability is to speak! This same team also helps whoever is speaking to refine and make each message better. The speaker gets three specific times of feedback in preparation in the two weeks before presenting. We also do an evaluation after the message is given. I’m a much better speaker because of the feedback the team gives me. It is absolutely essential if you want to improve and grow your speaking ability.

To do this well, we’ve created a checklist of things the teacher and teaching team want to look for as we review and evaluate the written preparation and live presentations. These key things we’ve discovered are making a difference. We’ve been growing as a church over 8 percent the last three years. The most consistent feedback we get from folks who are new to our church is that they love the teaching and how moving, understandable and practical it is.

So, I’ve been researching, examining, experimenting and practicing these key things that make for an consistently effective message. Here’s the results of twelve years of work we’ve done with our teaching team. They will help you to say it well, whatever your “it” is!

 

What we Look for in Every Message

  • Is there a strong opening?
  • Is there a strong ending? Is there an emotional connection?
  • Have we given a clear practical application? Is the audience compelled to take relevant action?
  • Have we helped people imagine a better future? Have we inspired them to action, change or growth? Will this message bring about transformation? Do they know the “Why?” of the challenge?
  • Are there good transitions from one idea or point to the next one?
  • Is there one clear main point or main idea? Can you put it in one sentence? What’s the main thing you have to get across?
  • Have we used one main scripture that is clearly explained and applied?
  • Are there sufficient stories and illustrations, including live and video stories of people?
  • Because less is more, what is good but not needed that can be taken out to focus on the main point better? Too much “good” gets in the way of what’s most important.

 

What We Look for in Most Messages

  • Is there or can there be an organizing metaphor – a theme or phrase the runs through the entire message?
  • How can we use appropriate props to enhance the message?
  • Have we shared the gospel or part of the gospel?

 

Delivery of the Message:

  • Did the listeners “feel” the passion, conviction, and boldness of the speaker? Was the pace, tempo and animation able to present the message with passion?
  • Did the teacher engage the listeners emotionally and personally?
  • Is the teacher well prepared in his/her own soul? Was the message well prepared? Was the teacher free and not tied to his/her notes?
  • Did the teacher use good humor? Was there some “fun” at appropriate times?
  • Did the teacher look into the camera sufficiently and address the audiences online and not just in the auditorium? (If applicable)

 

Do the hard work to say it well. What and how you say it matters!

We just hosted our tenth Global Leadership Summit at our church (my fourteenth attending). It was outstanding again. We spent a couple years developing what we call Next Level Leadership – a leadership development system to help leaders grow to the next level. I am constantly reading and looking for what’s new out there in our culture, business, technology and the church world. Why? Great leaders must be lifelong learners.

Here’s why. Everything changes. And everything is changing faster than ever. The maps we used in the past to navigate have changed. The tools (it is called technology) we use change faster than ever. Any leader who gets stuck in the past will hurt his or her organization. And what breaks my heart is that there are so many unhealthy and dying churches and businesses because leadership refuses to learn or try new ways. The message of the Bible never changes. But our methods of sharing that message must change.

Leaders lead by setting the example. Leaders must create a culture of learning and change. Will you allow your team, ministry or church be open to appropriate change or will you be stuck and find it difficult to reach lost people or the “new” client in our changing culture? We must be lifelong learners. We don’t throw out our knowledge and experience of the past, but we hold it lightly knowing that in fact there may be better ways that we have not yet learned or tried.  

I’m not an alarmist, but the alternative to being a fanatical learner-leader is a slow march to irrelevance. If you are not actively learning, then you are stuck and will move toward decline both for you personally and for the group you lead. You have moved from being a pioneer (an idea the Bible uses) to being a settler. You have a fixed mindset when a flexible one is needed. Your focus is on maintaining comfort, ease and safety. You resist change and keep things heading toward a slow but steady death – including your own. You are or will become protective, defensive, reactive and backward looking. Leadership must be forward looking. That’s what leaders do. And to be forward looking we have to assume we don’t have the future all figured out. We look forward to see the future. As Craig Groeschel said at the 2018 Global Leadership Summit – “Change or die!”

A learning leader in humility wants to be a leader that gets better and better. What does a learner look like? Here are some of the things that help me continue to grow as a lifelong learner:

  • Keep your curiosity and the joy of discovery alive. Keep asking good questions.
  • Stay humble and even admit to what you don’t know.
  • Keep pushing yourself in areas of discomfort. Take risks. It is in the unknown that we learn the best and it forces us to learn.
  • Read and listen lots! Listen to podcasts and read books that you know you won’t fully agree with and challenge your thinking. Commit to attending the Global Leadership Summit in August 8-9, 2019.
  • Hang around with people of different backgrounds who think, act and believe differently.
  • Ask for feedback on how you can do better or become better.
  • Get a mentor. Go to counseling. Join an online mentoring group. Take an annual or regular retreat to reflect, think and explore new ideas and practices.

My personal commitment is to keep learning and growing right up until I quit breathing. And in case you didn’t realize it, if you are an authentic disciple of Jesus, then you are a lifelong student and learner – that’s what “disciple” means. We are not done until we live like Jesus and lead like Jesus!