In reality, people will follow the clear message, or clear vision of a leader, even if they have doubts about his or her character. Why? An effective vision, mission, and purpose are all tied to clarity and people need clarity, not ambiguity. There’s too much noise and too many distractions in our world and anything short of being crystal clear won’t be heard. More than ever, folks want and need the clarity of a compelling vision, mission and purpose. And great leaders provide that.