This blog is directed primarily to church leaders, though there are applications to the non-profit and business world for sure. I believe without a doubt that Jesus’ passion was to reach the lost. That’s why he came. That’s what he said in Luke 19:10 – For the Son of Man came to seek and to save the lost. He told three powerful parables about finding those who are lost in Luke 15. The Great Commission sends us to those yet to be a part of his kingdom (Matthew 28:19,20). But this blog isn’t about trying to convince you of that. If that is not your passion, then you have business to do with the Holy Spirit. What I want to do is talk about how we do that well.

I’m not interested in growing a big church. I hope you’re not either. But I am passionate about reaching lost people and when we do the result is growth! But growth is NOT the goal. People are. There is nothing more important that reaching those who are not really living in God and for God by walking with Jesus. That is my main focus as I lead our church.

Unfortunately that is not the main focus of most pastors, most churches, most church boards and for sure, most church attenders. If we are to keep Jesus’ main thing front and center, then we have to face the fact that we are swimming upstream every day of the year! It take strong courageous leadership making the hard decisions that result in real programs and a culture to consistently reach lost people.

Here’s what I’ve focused on that has helped our church reach people who are new to faith. I’m just going to bullet point them because each bullet point could fill its own blog.

  • Our main filter for every decision we make is how will this help us reach lost people.
  • Our Sunday teaching (both series and messages) is designed for unchurched people to understand. The teaching is biblical, but avoids using churchy words or ideas. It is always relevant, practical and applicable to every person. There are clear powerful actionable takeaways for both believers and nonbelievers in every service.
  • Following that, while the Bible is central to all our teaching on Sunday, we don’t try to go deep into the Bible. The Sunday teaching is intentionally designed to lead people into discipleship and deeper Bible study individually or through our classes and small groups – where it happens best. Our Sunday worship (music, stage, environment) is designed to attract and make sense to unchurched people. When some of our older folks complained about the music, lights and haze, I reminded them it wasn’t for them, but for their kids, grandkids and great grandkids who were not coming to church. Now that their families are coming, they love the music! Our focus isn’t to just please the veteran church attenders – hence the hard decisions we have to make. Rather, we always assume we’ll have first time guests and we want to make sure the experience is understandable and good for them as we want to keep moving them on the path toward becoming a disciple.
  • We are intentional to provide a warm welcome to all guests. We make sure our signs are clear to direct people (guests don’t know the routine or where things happen). We want to greet people multiple times before they get to the auditorium. I try to personally greet as many guests as I can. We have a clear, obvious, simple way for folks to move from visiting to looking deeper to becoming engaged. You have to have a clear “pathway” from the time someone enters the parking lot to the time they become a follower of Jesus. That doesn’t just happen.

Those are the basics. There is much more for sure. And let’s be honest and fair, it was costly for me to introduce and continue to do these things. People left and leave our church when I consistently make the lost a focus in how we do things. I am personally attacked for this focus as folks will say that “I’m not deep enough,” “I’m not biblical enough,” “I don’t care enough about members,” and so on. But when I hear the stories of transformation from some of the 326 new believers that we baptized last year, I have no regrets. Everyone will spend eternity somewhere. I want to use my 1 hour and 10 minutes in a Sunday to help people find God and have an eternal home in heaven, while helping the godly deepen their faith. It is not an either/or deal.

Finally, we are entering the Christmas season. Christmas and Easter are the two times of the year we get the most visitors. Most churches spend a lot of time and resources to celebrate Christmas, as we should. But are your Christmas programs designed to reach lost people? Have you designed your Sunday morning Christmas series and messages and especially the Christmas Eve message to speak to those not walking with Jesus? Don’t miss this opportunity. Jesus came that first Christmas for one reason – to reach the lost!

Speaking Well Matters!

A key part of all Pastors’ work and even for most business and nonprofit leaders is the need to communicate well. There are so many reasons why we have to get this right. For Pastors, you might have heard the old adage – “As the weekend goes, so goes the church.” There’s truth in that. There is way more to a church than the Sunday experience, but that hour plus does set the tone for everything else. Our speaking (in the church, nonprofit or business world) will either motivate, or cause staff and clients to disengage. In the church context, the effectiveness of our speaking takes on eternal consequences. It will help folks listen to the truth, take another step toward following Jesus, or convict someone of the need to make a change. Our speaking matters! So how can speak in the most effective way possible?

 

Speaking Well is Learned

I’ve used a teaching team for the last twelve years, and I believe that is the number one reason why my own teaching/preaching has improved significantly. I share the teaching and speaking opportunities with other men and women. The only way we grow our speaking ability is to speak! This same team also helps whoever is speaking to refine and make each message better. The speaker gets three specific times of feedback in preparation in the two weeks before presenting. We also do an evaluation after the message is given. I’m a much better speaker because of the feedback the team gives me. It is absolutely essential if you want to improve and grow your speaking ability.

To do this well, we’ve created a checklist of things the teacher and teaching team want to look for as we review and evaluate the written preparation and live presentations. These key things we’ve discovered are making a difference. We’ve been growing as a church over 8 percent the last three years. The most consistent feedback we get from folks who are new to our church is that they love the teaching and how moving, understandable and practical it is.

So, I’ve been researching, examining, experimenting and practicing these key things that make for an consistently effective message. Here’s the results of twelve years of work we’ve done with our teaching team. They will help you to say it well, whatever your “it” is!

 

What we Look for in Every Message

  • Is there a strong opening?
  • Is there a strong ending? Is there an emotional connection?
  • Have we given a clear practical application? Is the audience compelled to take relevant action?
  • Have we helped people imagine a better future? Have we inspired them to action, change or growth? Will this message bring about transformation? Do they know the “Why?” of the challenge?
  • Are there good transitions from one idea or point to the next one?
  • Is there one clear main point or main idea? Can you put it in one sentence? What’s the main thing you have to get across?
  • Have we used one main scripture that is clearly explained and applied?
  • Are there sufficient stories and illustrations, including live and video stories of people?
  • Because less is more, what is good but not needed that can be taken out to focus on the main point better? Too much “good” gets in the way of what’s most important.

 

What We Look for in Most Messages

  • Is there or can there be an organizing metaphor – a theme or phrase the runs through the entire message?
  • How can we use appropriate props to enhance the message?
  • Have we shared the gospel or part of the gospel?

 

Delivery of the Message:

  • Did the listeners “feel” the passion, conviction, and boldness of the speaker? Was the pace, tempo and animation able to present the message with passion?
  • Did the teacher engage the listeners emotionally and personally?
  • Is the teacher well prepared in his/her own soul? Was the message well prepared? Was the teacher free and not tied to his/her notes?
  • Did the teacher use good humor? Was there some “fun” at appropriate times?
  • Did the teacher look into the camera sufficiently and address the audiences online and not just in the auditorium? (If applicable)

 

Do the hard work to say it well. What and how you say it matters!